MAX (Market Aligned eXcellence) Partner Program
MAX Program Overview
We are committed to a 100% partner aligned GTM (Go To Market) Program. The Program is designed for partners to work with AccuKnox Inc. cooperatively to leverage the market opportunity afforded by Zero Trust Cloud Security. This document outlines different aspects of our partner program, MAX (Market Aligned eXcellence). Being a part of MAX allows organizations to partner with AccuKnox to enhance their market reach and deliver value added and cost-efficient solutions to help companies meet current and emerging Cyberthreats.
AccuKnox Inc. MAX allows you to learn about our current Product and product Roadmap, give you access to marketing collaterals, and demos, and seek technical for RFP responses, Demos, Pricing, etc. Once partnership agreements are in place, you can drive market awareness for your products through publishing in AccuKnox Inc.’s Partner Catalog.
MAX Program Benefits
Partners get a variety of benefits such as:
- Access to Partner Portal – demos, data sheet, NFR licenses, battle cards, RFI/RFP templates
- Free Training and Certification
- Go To Market, Lead Generation campaigns
- Alignment on Specific Deals
- MDF – Market Development Funds (MDF)
MAX Program Categories
MAX includes a range of partnerships such as:
The following table outlines the Partner Incentives associated with these partner programs:
| Benefits | Resellers | Distributors | OEM | MSSP | ISV | SI/GSI |
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| Partner Portal Access |
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| No cost Training & Certification |
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| Client Reach |
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| Deal Sourcing |
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| Market Development Funds (MDF) |
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Deal Registration
MAX allows partners to register deals and work with AccuKnox in a cooperative way and gain additional discounts.
Criteria for becoming AccuKnox MAX (Market Aligned eXcellence) Program
| Type of partner | Qualification | Role | Standard Business Model | Training, Certification | Market Development Funds (MDF) | Examples of successful partnership |
|---|---|---|---|---|---|---|
| Reseller | Client Reach | deal sourcing |
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offered free of cost | 10% of revenues generated can be applied towards mutually agreed to MDF programs | IXEL resells AccuKnox to NASK |
| Distributor | Reseller Reach | Reseller Recruitment, Training, Enablement |
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offered free of cost | 10% of revenues generated can be applied towards mutually agreed to MDF programs | 10% of revenues generated can be applied towards mutually agreed to MDF programs |
| OEM | Has a complementary product | Embeds AccuKnox into their product offering (“AccuKnox inside”) |
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offered free of cost | 50:50 MDF funding | Xcitium OEMs AccuKnox and integrates it with its EDR platform |
| MSSP | Client Reach | deal sourcing, providing MSSP support |
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offered free of cost | 50:50 MDF funding | |
| ISV | Client Reach, Technical Fit | joint marketing/ Co-Sell |
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offered free of cost | ||
| SI/GSI | Medium , Large and Fortune 100 reach | Reference Architecture |
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offered free of cost | TCS, HCL and more |
Successes
We are pleased with accolades from our partners
KubeArmor is a part of RedHat community. We are delighted to see 2 leaders, AccuKnox and Tata Elxsi come together to deliver Zero Trust Security as a Managed Service. We believe this will greatly enhance the ability of organizations to leverage the power of Public, Private Cloud, IoT/Edge, and 5G and do it securely.”
AccuKnox’s powerful combination of CSPM and CWPP; OpenSource foundations; In-line Zero Trust Security; Support for Public and Private Clouds; made them the ideal partner for us. Our client, a Large European Cyber Security agency, was looking for a Zero Trust Security Solution that supports Private Cloud platforms. Our win is a clear testament to the value our clients see in this partnership. We look forward to many more successes ahead.”
Through this collaboration with Accuknox, we want to offer telcos a solution that simplifies the complexity of deployment while also being secure and resilient. This strategic partnership helps operators roll out secure 5G networks with inline mitigation and makes the network future-ready for 6G.”
Summary
We are excited about the highly innovative and differentiated value we deliver in AccuKnox Zero Trust CNAPP (Cloud Native Application Protection Platform). We look forward to working with our partners and leverage the market opportunity ahead in a “win win” manner.